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Ambush Marketing and Brand Protection
Law and Practice
Second Edition
Ambush Marketing and Brand Protection Law and Practice Second Edition
Author: Phillip Johnson
ISBN: 978-0-19-969645-1
Publisher: Oxford University Press
Date Published: 2011
Format: Hardback
Price: 227.00
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Description
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic Games in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries.
Chapters
Part A - Ambush Marketing, Concepts, Developments, and Incidents 1: Ambush Marketing 2: The Evolution of Ambush Marketing Laws Part B- Ambush Marketing: United Kingdom and European Union Law 3: Trade Marks and Merchandising 4: Passing Off, Copyright, and Decisions and Related Rights 5: Symbols and Emblems 6: Sui Generis Protection against Ambush Marketing By Association 7: Licensing, Broadcasting, and Exhaustion 8: Advertising and Trade Regulation 9: Selling Tickets or Using them for Promotional Purposes 10: Civil and Criminal Proceedings and Border Control Part C: Ambush Marketing: Laws around the World 11: Australia 12: Canada 13: New Zealand 14: South Africa 15: United States

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